All customers qualify for employee pricing discounts on most Ford cars under a new deal being offered by Ford Motor Company.
According to The Detroit News, the deal started on Thursday, April 3, 2025, and it applies to “most of its U.S. lineup, including foreign-built models.”
The discount can amount to about a $2,000 savings, depending on the vehicle, Motor 1 reported.
The deal is called the “From America, For America” campaign and offers “A Plan pricing” through June 2, The Detroit News reported.
“When we looked at where we stand today, even after a really strong March, our inventory levels are super healthy across our dealer network,” Robert Kaffl, director of U.S. sale and dealer relations, told The Detroit News. “We also think there’s a ton of uncertainty right now that’s out in the market.”
According to the newspaper, the full list of discounted vehicles was not released. A few vehicle models do not qualify for the employee pricing discounts. They include Raptors, 2025 Ford Expedition and Lincoln Navigators, 2025 Super Duty trucks, and fleet customers, The Detroit News reported.
Vehicles seen on the lot of a Ford auto dealership in Montebello, California on April 1, 2025.
FREDERIC J. BROWN/Getty Images
The deal means that all customers will pay the “below the dealer invoice price” already afforded to Ford’s employees, Fox Business reported.
Fox Business noted that the deal applies to “2024 and 2025 hybrid, plug-in hybrid, diesel and gas-powered Ford and Lincoln vehicles.”
In addition, people who buy Ford’s Power Promise “will also receive a complimentary home charger and standard installation through June 30,” Fox Business reported.
Ford posts details of employee pricing on its website.
